Founding Member Pricing · First 50 spots

AI agents for research.
Built by a researcher.

Not an AI that'll cheerfully write you a double-barrelled question and call it a survey. 13 specialist agents trained on 12 years of real UXR work, real case studies, and real research that changed actual roadmaps. Every stage of your workflow, covered.

Get Founding Member Access → Try one free first
✓ 13 specialist agents ✓ $39/month founding price ✓ $198 of extras free ✓ Cancel anytime
Research PlanUsability GuideGenerative ResearchConcept TestingRecruitment & ScreenerSurvey BuilderInsight BuilderResearch OpsRoadmap BuilderGoals MapperSurvey AnalysisInterview DebriefImpact & OKR BuilderResearch PlanUsability GuideGenerative ResearchConcept TestingRecruitment & ScreenerSurvey BuilderInsight BuilderResearch OpsRoadmap BuilderGoals MapperSurvey AnalysisInterview DebriefImpact & OKR Builder
See it in action

Watch the Ally work.

Watch me use the agents and go behind the scenes into what it looks like and how it acts.

3–4 hours
20m
Research plan
Brief → objectives → method
Half a day
30m
Discussion guide
TEDW questions, tasks, notes
chaotic democratization
Guardrails built in
Scale without the chaos
Rigor maintained automatically
2–3 hours
25m
Insight writing
Evidence-backed, stakeholder-ready
Try it free

Go on. Give it a real one.

Research Plan agent · Free trial · No account needed

This is one of 13 agents in the full subscription. Give it a real project not a fake one. Watch it ask the questions you'd want a good colleague to ask. It already knows your methodology. It already knows what a good screener looks like. You explain nothing.

1

Describe a real project

Your actual research question, your actual constraints. The more real it is, the better the output. (Yes, really.)

2

Answer its questions

It gathers context before it builds anything. That's what makes the output usable and not the kind of thing you delete immediately.

3

That was one agent. There are 12 more.

Screener, guides, synthesis, insights, roadmap, stakeholder mapping. The full lifecycle.

Get all 13. $39/month founding price →
How it works

You talk. I(t) actually listens.

Every agent asks questions before it builds anything. Your project, your constraints, your stakeholders, your timeline. Then it hands you something finished. No prompt engineering. No starting over from scratch because it forgot what you told it last session. Just the kind of thoughtful, rigorous back-and-forth you'd hope to have with a very experienced colleague (or with me!)Nikki AndersonThe version of me that never goes offline..

Insight Builder
Insight Builder
Share your notes, transcripts, or draft findings. I'll help you sharpen observations into stronger insights, write consequence-first headlines, and connect research to business impact.
You
No one seems to care about my insight that people are dropping off during onboarding because it's too long. How do I make them care?
Insight Builder
The reason people aren't acting is almost certainly one of these:

You haven't connected it to a business outcome. "Users drop off" is interesting. "Users drop off during onboarding, causing us to miss our Q3 retention target by 12%" is urgent.

You've named the symptom, not the consequence. "Onboarding is too long" is vague. "Users quit at step 3 because they're asked for 8 required fields in one screen, and we're losing 30% of signups as a result" is actionable.

What's the actual drop-off rate, and what business metric does it affect?
UXR Survey Builder
Survey Builder
Share your goal, audience, or draft survey. I'll help you build something focused, unbiased, and actually useful.
You
Can you write a survey to find out how satisfied users are and what features they want next?
Survey Builder
I need to pause here. Your request asks me to do two things at once, and that risks creating a survey that doesn't serve either goal well.

Measuring satisfaction is about how users feel right now. Finding desired features is about what to prioritize next. Different goals. Different question structures.

Before I write anything: do you have prior qualitative research that surfaced potential features? And what will you actually do with the results?
What you're actually paying for

There's a lot going on
behind the scenes.

Every agent runs on a private knowledge base built from 12 years of my actual work. 500+ documents, including real screeners, real insight reports, real research plans, real templates from real projects at real companies. The kind of material you'd normally need years in the field to accumulate.

On top of that, each agent has its own custom instructions, written by hand, that shape how it thinks, what it asks, and what it won't let slide. Those instructions took a long time to get right.

Put it this way, it's as close to having me in your cornerNikki AndersonWhat I'd say if I were sitting next to you right now. as you can get without actually hiring me. When you subscribe, you're getting access to all of it. The knowledge, the methodology, the guardrails. Updated as the field changes and as I build new things.

500+
Private knowledge documents
Real case studies, screeners, insight reports, templates, and methodology notes. None of it publicly accessible.
13
Custom-built agent instructions
Each agent has its own deeply researched system prompt: the methodology, the guardrails, the language rules. Written by hand. Not generated.
12
Years of real UXR practice
Trained at companies including Bosch, Experian, HelloFresh, and GOV.UK. That experience is baked into every response every agent gives you.
∞
Ongoing updates
The knowledge base gets updated as the field evolves. New agents added as new needs emerge. Your subscription grows with you.
The full toolkit

13 agents.
One for every stage of the chaos.

From "what are we even trying to learn?" to "why isn't anyone acting on this?" Each agent knows its job, knows the methodology, and asks the right questions before it builds anything. Think of it as having a Nikki in your browserNikki AndersonTurns out I fit in a browser.. Behind each one is hundreds of real research documents, written instructions, and 12 years of practice.

01

User Research Plan

Walk into every study knowing what you're finding out, how you're finding it, and what success looks like. No more blank docs at 11pm.

02

Usability Testing Guide

Tasks written, prompts ready, facilitation notes in hand. The prep that used to take half a day, done in 30 minutes.

03

Generative Research Guide

Discovery interviews that surface what's actually true. "What features would you like?" is not a research question. This agent knows that.

04

Concept Testing Guide

Brutally honest feedback before your team spends three sprints building the wrong thing.

05

Recruitment & Screener

Behavior-based criteria, not demographics. Research that reflects reality. Not whoever was willing to hop on a call.

06

UXR Survey Builder

No leading questions. No double-barrelled items. No accidentally proving what you already believed going in.

07

Insight Builder

Key learning + why + consequence. Every time. The part everyone skips or does badly. Not anymore.

08

Research Ops Planner

Right methods, right timing, right questions. Stops research being reactive and last-minute.

09

Research Roadmap Builder

A roadmap that makes sense alongside your product roadmap. No more research that shows up too late to matter.

10

Research to Goals Mapper

Maps research questions directly to business objectives and OKRs. Makes "why are we doing this?" impossible to ask.

11

Survey Analysis Agent

Paste in your results. Get back patterns, distributions, and plain-English meaning. Collecting data is the easy part.

12

Interview Debrief Agent

Right after the session while it's still fresh. Observations, quotes, themes in minutes. Stops synthesis from becoming reconstruction a week later.

13

Research Impact and OKR Builder

Connect your research to business metrics, write OKRs stakeholders actually take seriously, and build a tracking system that proves ROI over time. Stops your work from disappearing into a Slack thread and being forgotten.

What's included

The agents.
Plus $198 of extras. Yep, free.

$149 value
✓ Free with every plan

90 Expert AI Prompts

The complete AI prompt library for researchers. Synthesis, analysis, writing, facilitation, stakeholder communication. Every prompt actually used in the field. Not generated for the sake of a round number.

$49 value
✓ Free with every plan

UXR Claude Skills Bundle

52 research frameworks installed directly into Claude.ai. TEDW, Pyramid Principle, insight formula, ROI metrics. Install once. Claude applies them automatically. Every session.

12 years of work
✓ Built into every agent

Real UXR Methodology

Every agent is trained on real case studies, real screeners, real insights from real projects. 500+ knowledge documents built up over 12 years of practice at companies including Bosch, Experian, HelloFresh, and GOV.UK. Not generic AI knowledge. Actual expertise.

Pricing

Founding member pricing.
Before it goes up.

After 50 subscribers it goes to $49/month. Your price locks in forever. As long as you stay subscribed.

Monthly
$39
per month · billed monthly
Founding price · locked forever
  • ✓All 13 specialist agents
  • ✓250 uses per month
  • ✓90 expert prompts, free
  • ✓Claude Skills Bundle, free
  • ✓Lifetime updates as new agents are added
  • ✓Cancel anytime
Get monthly access →
Best value · 2 months free
Annual
$390
per year · billed annually
$32.50/month · saves $78
  • ✓All 13 specialist agents
  • ✓250 uses per month
  • ✓90 expert prompts, free
  • ✓Claude Skills Bundle, free
  • ✓Lifetime updates as new agents are added
  • ✓2 months free vs monthly
Get annual access →
Founding member pricing closes after the first 50 subscribers. After that, monthly goes to $49/month. If you're reading this, you're still in time. Your price is locked in as long as you stay subscribed.
FAQ

Questions. Answered properly.

Do I need to sign up for something new?

Yes, one thing. A free Pickaxe account takes 60 seconds, just an email address. Payment goes through Stripe and unlocks access instantly. No app to download. Works in any browser on any device, including your phone at 11pm.

What does 250 uses per month actually mean?

Each message you send to an agent = 1 use. A full session where it asks questions, you answer, it builds the output uses roughly 10–15 messages. So 250 covers 15–20 complete sessions a month. Resets every 30 days. Most researchers use between 50 and 120.

How is this different from ChatGPT or Claude?

Generic AI doesn't know what TEDW questions are. It'll write you a leading screener and never flag it. It doesn't know the Pyramid Principle or why "users find it confusing" is an observation, not an insight. The Ally is trained on 12 years of real UXR methodology. It knows the rules. And it'll tell you when you're breaking them.

Can I use this to democratize research across my team?

Yes, and it's one of the strongest things it does. The methodology guardrails are built into every agent. A PM using the Screener can't accidentally build a demographics-first screener. A designer using the Survey Builder will get flagged on leading questions. You get scale without having to fix everyone's methodology at midnight.

How is this different from the Claude Skills Bundle?

Good news: you get both. The Claude Skills Bundle (normally $49) is included free. Skills install your frameworks into Claude.ai so it responds well when you prompt it directly. The Ally is a fully built agent system that asks questions and builds outputs for you. They work together they're not the same thing.

Do I need a Claude or ChatGPT subscription to use this?

Nope. The Ally runs through its own portal, completely separate from Claude.ai or ChatGPT. The only account you need is the free Pickaxe account to log in. That's it.

Is my research data private?

Yes. The platform (Pickaxe) is SOC2 Type II and GDPR compliant and does not use your conversations to train AI models. The underlying model (Claude via Anthropic's API) does not use API-processed conversations for training. This is different from the consumer Claude.ai product. Your research questions, study designs, and methodology notes are not mined commercially or shared with other users.

As with any cloud AI tool: avoid pasting raw participant data, personal identifiers, or anything your organization classifies as confidential. Use the Ally for methodology, structure, and synthesis. Not as a data repository. If you work in a regulated industry, check your organization's data policies before using any AI tool with work content.

Still here?

AI research tools.
Built on 12 years of the real thing.

13 agents. 250 uses a month. $198 of extras included free. Try one before you commit to anything the Research Plan agent is right up the page, no account needed.

Try it free first → Get founding access. $39/mo
🔒 Secure checkout via Stripe ✓ Founding price locked forever ✓ Cancel anytime
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Hi, I'm Smash. Nikki's cat. She said I could hang out here.